ABOUT LOG CO.
The side of surfing we love most
Log Co. is a women-led Filipino surf lifestyle brand shaped by the days we spend in Philippine surf towns.
Competition and performance have their place in surfing. But the side we feel closest to is simpler: learning at your own pace, enjoying small waves, spending time outside, and having fun without needing every session to prove something.
We make comfortable clothing, useful surf tools, and shared experiences that fit into everyday life, in and out of the water. The goal is to share the fun, colorful side of surf life and make more room for people to enjoy it together. You don’t need to be a good surfer, surf every day, or even surf at all to feel part of the life and community around it.
The slow life is part of that too. It doesn’t mean avoiding responsibilities. It means making room for rest, movement, shared meals, and days that aren’t measured only by productivity.
It started with the Logboard
The Logboard gave us a way to practice surf-inspired movement on land and keep moving when we couldn’t get in the water. Beginners could use it to work on their balance and confidence, while intermediate surfers could keep practicing between surf sessions.
After the Logboard, we started making things we wanted to wear and bring with us. First came the acid-washed oversized tees, followed by dad caps, towels, and smaller accessories.
We wanted Log Co. to feel different: welcoming, colorful, casual, and connected to the slower side of surf-town life. The acid wash gave the tees and caps a softer finish, while the oversized fit kept the shirts comfortable throughout the day.
The colors and graphics gave people something to relate to. Over time, the shirts became everyday staples, and the tees and dad caps became The Log Classics.
Log Co. kept growing with us
As Log Co. grew, we also wanted people to experience the life around surfing together. That became Log Haus, our surf camp side.
Log Haus gives beginners, solo travelers, city people, and members of our community a chance to spend a few days surfing, sharing meals, exploring new places, and enjoying everything that happens around the sessions.
Easy Days Boardshorts came from another everyday need. We wanted better boardshort options for women in the Philippines, with a secure fit in the water, more room around the thighs, and enough comfort to keep wearing afterward.
Getting them right took six months, several samples, fit changes, surf testing, and eventually a change of manufacturer.
Log Haus lets us share the experience around surfing. Easy Days gives women another option for the water and the rest of the day. Both came from paying attention to what was missing in our own surf lives and finding a way to share it with others.
What we hope to build next
We want Log Co. to reach more people and give them more ways to feel part of the community around surfing, through the things they wear and use and the experiences they share with others.
That means continuing to create useful everyday pieces, expanding the boardshort options available to women in the Philippines, and growing Log Haus so more people can experience surf life together.
Over time, we hope Log Co. becomes a Filipino surf brand people recognize here and outside the country. As it grows, we want it to stay women-led, colorful, approachable, and connected to real surf-town life in the Philippines.
That’s what surf culture for everyday life means to us.